Taking charge of the graphic identity of "Vis à Vis", the new liquid proposal of Mugaritz restaurant, has been one of the most interesting things I have done in the last years. “Vis à Vis” is a living and mutating series of drinks that results from hand-woven collaborations with allied producers, complicit characters or simply inspiring people with whom we explore exciting proposals that are uncorked only in Mugaritz; a meeting that occurs between both wine-growing and creative issues in favor of being able to taste exceptional and unrepeatable glasses.

If our clientes “eat” a proposal established throughout our period of creativity, why not do the same with the wines?

Estudio Primo @2022